Packaging Solutions
The fresh produce sector presents key packaging challenges, with living products that begin to deteriorate soon after harvest. From whole fruits and vegetables to prepared salads, these products require packaging that actively manages atmosphere and moisture levels to maintain optimal freshness, while providing clear product visibility and convenient consumer access.
Market Overview
The fresh produce packaging market remains strong, driven by demands for fruit and vegetable products with extended shelf life and reduced food waste. Key trends that brand owners must consider include:
- Growing demand for prepared and convenience produce formats
- Increasing focus on food waste reduction
- Rising importance of sustainable packaging solutions
- Need for enhanced product visibility
- Emphasis on convenience and resealable options
Packaging Requirements
Environment management
is critical in fresh produce packaging, where products continue to ‘breathe’ after packing. The packaging must carefully control gas exchange rates, balancing oxygen and carbon dioxide levels to maintain product freshness without creating anaerobic conditions. For prepared produce like salad leaves, precise permeability control helps prevent deterioration while maintaining crisp textures.
Moisture balance
presents a complex challenge in fresh produce applications. The packaging must prevent dehydration while avoiding condensation that could promote mould growth. Different products require different moisture vapour transmission rates - leafy vegetables need to release excess moisture, while whole fruits might need to retain it. This balance is crucial for maintaining visual appeal and preventing premature spoilage.
Temperature stability
is essential throughout the cold chain. Packaging must perform consistently across varying temperatures, from field packing through cold storage to retail display. Condensation control becomes particularly important during temperature transitions, requiring materials that can manage moisture effectively while maintaining structural integrity.
